Companies are not operating in standalone anymore and have to operate
in a changing legal background with Taxonomy and new regulations

Recyprocity defends your reputation by double checking your Public Relations strategy
and protecting your Social License to Operate (SLO)

Six greenwashing sins companies should avoid according to Greenbiz:

  1. Sin of the hidden trade-off …
    by, for example, mentioning paper is recycled without disclosing
    the environmental costs of producing the product;
  2. Sin of no proof …
    by failing to provide easily accessible evidence that a product is green;
  3. Sin of vagueness …
    by any claim that is so poorly defined or broad that its real meaning is likely
    to be misunderstood by the intended consumer, such as
    chemical free, all natural
  4. Sin of irrelevance …
    claims that may be truthful but are unimportant and unhelpful for consumers,
    such as “CFC-free” products, as ozone-depleting chlorofluorocarbons have been outlawed since the late 1980s;
  5. Sin of lesser of two evils …
    environmental claims that may be true but that risk distracting the consumer from the greater environmental impacts
    of the category as a whole, such as organic tobacco or green insecticides
  6. Sin of fibbing …
    claims that are simply false, typically by misusing or misrepresenting
    certification by an independent authority when no such certification had been made.

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  Recyprocity is a multifaceted consultancy team. We focus in Sustainability & ESG, but we also know our basics from Legal & Finance. We believe that the core of any business has to be cost-efficient and optimized in order for it to get durable and profitable. The way you are employing the three capitals (Natural, […]
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